Cape Town-based startup Tagmarshal has a rather interesting business model, they aim to solve the problem of slow golfers.
While this might seem like a trivial problem, the firm claims to have unlocked $120 000 in revenue for it’s clients by improving the average play time of golfers. The system developed by Tagmarshal uses tags to track golfers throughout the course. These tags allow marshals and management of the course to tackle any problems that may arise before they have a horde of angry golfers on their hands.
While South Africa’s appetite for golf is well known, Tagmarshal was unveiled at the 2015 PGA Golf Merchandise Show in Orlando, Florida. After an initial round of angel investment, the firm opened up offices in Utah as well as Cape Town.
It’s now closed a second round of funding, attracting an undisclosed amount from German VC Christian Vollman and five other European and South African investors.
Now, with a solid grasp on the business Tagmarshal is setting its sights on growth in the US market according to co-founder and chief executive officer Bodo Sieber.
“We are excited to be in a solid position to focus on expanding our US and international footprint,” says Sieber. “We are obviously delighted to work with a strong group of investors to back us in this growth phase. Personally I believe this funding round also supports our decision to run operations from Cape Town, which has recently been voted as a stand out destination for foreign direct investment.”
The firm hopes to see increased growth in its existing distribution hub and sales branch in the United States, where it has signed a partnership with Buffalo Agency.
“We’re part of the growing list of Tagmarshal believers because the value they bring is so clear,” says managing director of Buffalo Agency Rich Katz. “Several of the world’s top courses use Tagmarshal because it allows them to make data-driven decisions that lower average play times, improve player experience, reduce costs and deliver additional revenue.”