R2.5 million paid to picup drivers since inception

Since it’s inception in 2015, on-demand delivery service, picup, has paid out R2.5 million to its drivers in Cape Town and Joburg.

The service first launched in Cape Town in May almost two years ago as a way for businesses and residents to easily courier documents and light to medium-weight goods online.

According to the company, drivers earn a large chunk of the fee for completed deliveries, meaning they receive the lion’s share of picup’s revenue stream, empowering them to deliver more and earn more.

“While our official application numbers are well over 10 000 for Cape Town and Johannesburg alone, picup has a rather stringent approach to recruiting the best ‘legend’ to fulfill our deliveries. After the online application process, prospects go through an in-person orientation programme at our head office where we conduct group interviews to determine the best candidates. From there, each undergoes a thorough background and criminal check and if successful, they’re invited back for a training session,” said Head of Product, Justin Asher.


The company’s driver base varies incredibly from retired men to single moms, full-time dancers and actors to part-time labourers

“What’s important to remember in this entire series of events is that drivers are completely independent – they supply their own phone, their own vehicle and their own data for the Driver App to run on their phone. With all this in mind, picup’s focus remains on the operations and technology development rather than asset management and human resource,” Asher added.

Drivers determine their own working hours and can also opt to work during weekends and public holidays.

There are currently 100 drivers working in both cities doing an average of 30 deliveries a day.

“As picup continues to build its base of Legends [drivers], so too does the brand continue to evolve. Deep down in development land, our techies will soon reveal state-of-the-art technology, assisting our Legends to be more efficient on the road, thus creating a portal set to change the face of the courier industry as a whole,” Asher said.

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