Cameras have come a long way since the days of physical film, but today there is no beating a digital dSLR when it comes to meeting the specific needs of professional photographers. Here is the camera that earned itself the most votes this year.

WINNER

Canon EOS 5D Mark IV
Price: R53 995

Specifications
  • 4 Megapixel Full-frame CMOS Sensor
  • Versatile standard light sensitivity of ISO 100–32000 (expandable to 50–102400)
  • 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p
  • 60fps Full HD or 120fps HD recording for smooth slow motion video
  • 61-point autofocus with f/8 AF for teleconverter/extender setups
  • DIGIC 6+ processor
  • EV-3 or EV-4 focusing
  • Dual Pixel CMOS AF
  • 150K RGB+IR metering sensor and EOS iTR AF system
  • 62 million dot 3.2″ touch panel LCD monitor
  • Dual Pixel RAW
  • SD and CF card slots
  • Microphone and headphone sockets
  • High dynamic range (HDR) video mode
  • Anti-flicker Function
  • Built-in Wi-Fi and NFC
  • Built-in GPS
  • Remote Operation
  • Intelligent Viewfinder II
  • Digital Lens Optimiser

There was no doubting the utter domination of Canon’s latest EOS 5D in the minds of South African consumers – it won with a whopping 57.9% of our readers’ votes despite costing a just-as-whopping R53 995 for just the body.

It was up against some serious competition, too, but not even the likes of Nikon’s excellent D3400 or the Olympus OM-D EM1 Mark II could catch it.
The combination of cutting-edge hardware, exemplary performance and that very impressive 61-point autofocus clearly wooed the South African camera-buying public, as did the option to shoot 4K movie clips at 30fps. Those excellent front-line features coupled with fantastic ease of use and some very attractive looks did the job, giving the camera a well-deserved landslide victory.

Votes

Percentage of votes: 57.9%
Runners-up: Nikon D3400 (26.8%), Olympus OM-D EM1 Mark II (6.8%)

Editor’s choice

I’m genuinely surprised that Olympus’s OM-D EM1 Mark II didn’t sweep in and take the award – I’m a big fan of micro four-thirds cameras and have been drooling over the Mark II ever since it was announced in early 2016, as Olympus was clearly targeting professional users with something more lightweight and easy to use than traditional dSLRs. I loved the idea of the Mark II, but clearly more megapixels and more professional polish are the readers’ preferences, and I totally respect that.

Deon got his first taste of PC gaming at the tender age of 11 when his father bought an 8088 XT, ostensibly to "help him with his homework". Instead, it introduced him to Leisure Suit Larry, King Graham, Sonny Bonds and many more, and Deon has been a PC gamer and hardware enthusiast ever since. He landed his first professional writing gig in 2006 at a prestigious local PC magazine, a very happy happenstance as he got to write for a living about things he loves - tech, PCs, gaming, and everything in between. He's been writing about it all ever since, and loves every minute of it.