Anyone who owned a mobile phone before the touchscreen era will remember Nokia’s 3310.
In appearance it looked like a little slab of grey plastic with metal finishing and you could drop this sucker again and again without causing it any considerable damage – although why’d you want to is another matter.
Proving, then, that nostalgia trumps technological advancements from time to time, Nokia has unveiled the new (old?) Nokia 3310 at this year’s Mobile World Conference (MWC) in Barcelona.
Developed by HMD Global, which licensed the Nokia brand last year, the new 3310 range is certainly more colourful than its predecessor. Struck in Red, Yellow, Dark Blue and Grey, the device also boasts a bigger screen (that’s also in colour), a 2MP camera on the back, a headphone jack (up yours, Apple) and 16GB of internal memory.
Oh, and it doesn’t have 3G connectivity – it has 2G – but it does have Snake on it. Everyone remembers Snake.
On top of that it has 22 hours worth of talk time on a fully-charged battery and one month – yes, one month – of life on standby. It’s also pretty solidly built – in spite of being a little thinner than the older model – so you can drop it again and again without causing damage.
So, no 3G, no touchscreen, no app to land amphibious landing craft – who would want such a thing? According to HMD’s president, Florian Seiche, quite a few people, actually.
“This is what consumers have been asking us for, and so we decided that we’d just do it and have some fun with it. That’s the unique opportunity we have here at HMD with the Nokia brand,” Seiche told the Guardian.
The new Nokia 3310 will be available for purchase in the latter half of this year at an RRP of €50 (that’s around R686 at the current exchange rate). Whether or not it’ll be made available locally, however, remains to be seen.