One of the things we love about Hearthstone is that it’s the only esport you can play on the go, but it appears as if less folks are spending money while doing that.
Analysis from research firm Superdata has revealed that Hearthstone’s digital revenue dipped sharply in February of this year. The firm says that revenue from the game when looking solely at Android and iOS is the lowest it’s been since the game’s release on those platforms.
The firm also reports that while revenue from PCs is down it’s to a lesser extent speculating that perhaps this is due to the “hardcore demographic on PC.”
The reason we’re telling you this is because Superdata goes on to point out why revenue is in decline.
Simply put, players are fed up.
“Revenue is down significantly year-over-year and month-over-month. Recent gameplay decisions have been unpopular with the Hearthstone community, and the result has been a sharp decrease in conversion on mobile,” said Superdata.
The gameplay decisions being mentioned here are presumably the Jade Golem mechanic as well as the introduction of several problematic pirates including Small Time Buccaneer.
These two mechanics have seen widespread criticism from the Hearthstone community and while Blizzard did make efforts to rectify the situation the scourge of Jade Golems and Pirates continues unabated.
Blizzard’s cause is probably also hampered by the fact that there are several other digital card games that are gaining popularity. Bethesda’s Elder Scrolls: Legends saw official release earlier this month but has been playable for sometime now and CD Projekt RED’s Gwent is currently in closed beta.
Both of those games offer up different styles of play and more notably, don’t contain Jade Golems and Patches the Pirate.
It will be interesting to compare the data from February with the data from March as pre-orders for Journey to Un’Goro were announced earlier this month.
Of course we should point out that Superdata could be wrong and Hearthstone players have just been saving up to buy Journey to Un’Goro packs seeing as the expansion was leaked in February.
Whatever the real reason is, we’re loyal to our collector card game, even if it means losing to a Jade Druid for the 5th time in a row.[Source – Superdata]