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Google launches Fact Check in searches to weed out false info

In the fight against false information (or fake news or alternative facts, whichever you’d prefer to use) Google today launched Fact Check in its searches and News section.

Landing on an article or piece with false information can happen quite easily when doing an online search. Fact Check is a tag designed to identify articles that include information fact checked by news publishers and 115 fact-checking organisations such as Africa Check.

The feature began piloting in a number of countries last October in partnership with Jigsaw, an Alphabet tech incubator which that builds technology to tackle some of the toughest global security challenges facing the world today.

Fact Check is now available across the globe and in all Google-supported languages.

Google explained that when you conduct a search that returns an authoritative result containing fact checks for one or more public claims, you will see that information clearly on the search results page. The snippet will display information on the claim, who made the claim, and the fact check of that particular claim.

Fact Check won’t pop up for every search you do, and there may be search result pages where different publishers checked the same claim and reached different conclusions.

“These fact checks are not Google’s and are presented so people can make more informed judgements. Even though differing conclusions may be presented, we think it’s still helpful for people to understand the degree of consensus around a particular claim and have clear information on which sources agree,” Google said.

The company hopes that as it makes fact checks more visible in search results, users will have an easier time reviewing and assessing these fact checks, and making their own informed opinions.

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