The personal computing devices (PCD) market in the Middle East and Africa region declined by as much as 8.8% year on year during Q1 of 2017.
The decline in shipments is primarily due to a fall in demand for PCs and tablets according to the IDC which saw respective declines in shipments of 25.3% and 16.9% in the region.
The reason? Economic slowdown says the IDC.
“The overall economic slowdown in most parts of the region has been a key inhibitor of the PCD market’s performance, as it has led to slower business activity and negatively impacted consumer sentiment. At the same time, the demand for slate tablets continues to be cannibalized by the increasing shift among home users to the use of smartphones for tasks previously performed on tablets,” senior research manager at IDC, Fouad Charakla said.
The IDC’s report goes on to reveal that consumers in the Middle East and African markets are choosing notebooks, 2-in-1 notebooks and refurbished PCs instead of new models.
This downward trend for the PC market is expected to continue throughout the year with IDC projecting that the decline could be as much as 8.2% for 2017.
Dell claws back market share
While HP Inc saw shipments to the MEA region climb by 0.1% year on year to 26.9% in Q1 2017 (making it the vendor with the biggest share of the market), Dell has increased its market share by the largest margin.
The firm had just 15.2% of the PC market in Q1 2016 but by Q1 2017 that had increased to 16.4% putting it just behind Lenovo which controls 18.8% of the PC shipment market.
The IDC says that the PCD market will likely be propped up by the convertible notebook market and s Charakla says this may help shipments stabilise.
“With key markets across the region expected to regain some stability, IDC is forecasting a return to positive PCD growth for the coming years, albeit at very slow rates,” concluded the manager.[Image – CC BY SA 2.0 Christopher Sessums]