Digital payment specialists TotalSend has this week launched Push Payments which will allow bills to be sent over text messages.

While that isn’t all that new, Push Payments allows businesses to include a link so that customers can pay bills easily.

“SMS, email and chats with easy payment links embedded in the message reduces corporate collection times by eliminating the need for EFTs by customers which are notorious for complexities and misunderstanding,” says newly appointed TotalSend managing director Tracy Surkont.

The payment solution is alarmingly simple. A business sends a customer an SMS using TotalSend’s API or web application which contains a link. When a customer taps that link they are redirected to a secure site where they can select to pay via an instant EFT or credit card.

How Push Payments works. Click to enlarge the image. Image – TotalSend

Instant EFTs can be made from ABSA, Standard Bank, FNB, Nedbank, Capitec and Investec. Users simply need to enter their online banking credentials when prompted to do so and presto, your payment is made. No fussing with bank codes and account numbers.

The firm is looking to roll out the solution to other African markets where it has direct fixed and mobile connectivity.

We’re eager to see how a solution such as this in received in a region such as Kenya where mobile payments are a part of everyday life unlike here in South Africa where we have a reliance on our financial institutions.

[Main Image – TotalSend]