For 12 years the YouTube logo has been left untouched while the site evolved around it, today that changes as YouTube rolls out not only a new logo but a new look for the entire site.

The most notable change is the shifting of the red play button. Where once the button surrounded the word “Tube” in a homage to the CRT monitors, it now sits beside the name.

The reason for this change? Simply put YouTube is trying to unify its multitude of brands including YouTube Music, YouTube Gaming, YouTube Kids, YouTube Red and YouTube TV. Sadly both YouTube Red and TV are still not available to South Africans. Boo!

Along with the new logo the desktop site has been redesigned as has the mobile app which is also getting a few new features including support for vertical videos.

YouTube’s new look on desktop.

“Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal,” chief product officer at YouTube Neal Mohan wrote in a blog post.

Users on mobile will now also be able to speed up and slow down video just like their peers using a desktop.

The firm is also testing gestures for mobile which would allow you to swipe left to watch a previous video and swipe right to skip to the next video.

The Dark Theme mode has also emerged from the depths of beta testing and now anybody can switch from the glare of the white background to the blackest black times infinity. Okay it’s just black but speaking from experience its a lot less straining on your eyes.

The Theater view now takes up the entire width of your display without going full screen.

Of course users have wasted no time in telling YouTube what they think of the change. “The new logo is too bright,” said one user mirroring the thoughts of many.

Other users also pointed out that while the look is new creators still struggle against advertising boycotts, demonetisation of content for little to no reason and lower view counts.

Perhaps those issues will be addressed in the next update? We can dream can’t we?

 

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.