8 Communication continues to converge

Communication and its associated technologies are changing, and people are doing it in very different ways today than they were even five years ago; this is according to Danny Drew, the South African MD of Avaya’s local office.

Avaya specialises in “customer engagement technologies” that give its customers the option to communicate in whichever way they wish. Drew told us the company has seen a dramatic shift in the way its customers make use of the communication tools available to them, to the point where Avaya has shifted its product offerings to accommodate that shift.

Today, Avaya’s “Powered by Avaya” cloud-based offerings deliver unified communications, contact centre and video conferencing solutions that its partners can customise for their customers, right down to small requirements like an app that reconnects customers to the call centre agent they were talking to in the event of a call drop. The modular nature of the solution also means it’s easier than ever for Avaya’s partners to pick and choose and pay for only those functions that suit their customers’ specific needs.

Avaya’s communications solutions are available to businesses of all sizes, too, meaning everyone from the smallest start-ups all the way up to huge enterprises can make use of them. Expect companies like Avaya to continue refining their communications services and solutions to deliver tailor-made, highly targeted communications services now and in the future.

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