At the beginning of the year Mark Zuckerberg set himself the lofty goal of fixing Facebook.
Many users feel the platform has devolved into a source for misinformation and posts from public pages and brands and advertising. Oh so much advertising.
The first step on Zuckerberg’s journey toward a better Facebook was revealed early this morning on the founder’s Facebook page.
“We built Facebook to help people stay connected and bring us closer together with the people that matter to us,” said Zuckerberg.
“But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other,” he added.
To fix this Facebook will issue an update that will prioritise posts from friends and family over public content.
That’s not to say that your favourite pages will disappear.
Post from public pages such as businesses and publishers will still appear in your timeline but Facebook will prioritise photos, video and posts that inspire conversation on the platform.
Facebook has warned owners and moderators that reach, video watch time and referral traffic might decrease should they not adapt. In addition Facebook says that goading users into commenting using engagement bait will not be tolerated anymore than it is at the moment.
Naturally users still have the final say on what they see on their timeline and if your friends and family are causing you to become irritated the “See First” option can be adjusted by users in their News Feed Preferences.