WhatsApp has launched a free app for the Android operating system aimed at helping small businesses connect with their customers.

WhatsApp Business – as the app is called – contains a number of features specifically designed for businesses.

A company will be able to create a profile that contains useful information about the business, a contact email, the physical address and the company website.

WhatsApp Business will also allow for the creation of quick replies for frequently asked questions and a greeting messages.

Other features include being able view metrics such as the number of messages that have been read.

Businesses will also be identified as such on WhatsApp. Confirmed Accounts will also be available once WhatsApp confirms the account phone number matches the business phone number.

We do wonder how exactly this will work here in South Africa where many businesses use a land line and not a mobile phone for their business.

“Over 80% of small businesses in India and Brazil say WhatsApp helps them both communicate with customers and grow their business today,” said WhatsApp in a blog post.

The business orientated app has already launched in Indonesia, Italy, Mexico, the United Kingdom and the US. WhatsApp says that the app will roll out to other territories in the coming weeks.



Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.