On the back of the Cambridge Analytica scandal, Mark Zuckerberg announced the only feature that made sense for him to announce – dating layer for Facebook.

That’s right when the world is asking for greater control over their privacy and stricter controls over who sees their data Facebook is asking folks to let Facebook match them with other people.

“There are 200 million people on Facebook who list themselves as single, so clearly there’s something to do here,” Zuckerberg stated matter of factly at the yearly F8 developer conference.

As if to allay any fears that Facebook was looking for another avenue to scrap data, Zuckerberg told the assembled crowd that the feature would be designed with privacy and safety in mind.

“What people do within the dating feature will not be shown to their friends. We’ll share more information when this begins testing later this year,” Facebook said in a statement.

Users would have to opt-in to the service and profiles will be separate from a user’s main account but the service will use some of your data such as your interests, groups, and events you plan to attend to recommend potential matches.

“People will be able to create a dating profile that is separate from their Facebook profile — and potential matches will be recommended based on dating preferences, things in common, and mutual friends,” the social network added.

As mentioned previously, testing of this service will begin later this year and we’re curious to see how well Facebook does in this space. True, apps such as Tinder have been around for an age but they don’t quite boast the same userbase Facebook does.

The big question for us though is whether users would be willing to give Facebook even more data about them when the firm has already shown the world it can’t really control how people use your data.


[Image – CC BY 2.0 Kevin Simmons]
Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.