A report released by the International Data Corporation (IDC) this week reveals that shipments of personal computing devices (PCD) in Africa and the Middle East declined in Q1 2018.
The corporation’s Quarterly PCD Tracker revealed that shipments of desktops, notebooks, workstations, and tablets fell as much as 5.3 percent year-on-year.
That translates into just 5.7 million PCDs reaching the regions in Q1 2018.
The IDC reckons this decline is due – in part – to a waning demand for tablets.
“The overall market decline stemmed from falling demand for tablets,” senior research manager at IDC, Fouad Charakla said in a statement. “These devices are falling out of favor across the region, with the biggest year-on-year decline seen in Kenya, where a massive delivery for the education section sector that took place in Q1 2017 was not repeated.”
Despite the troubled market gaming PCs are selling well and the higher price points they attract are enticing for resellers.
South Africa meanwhile, appears to be the exception to this decline in PC shipments.
The IDC reports that in the first quarter shipments actually improved unlike other countries in the region. The reason behind this is a stronger currency during the period as well as the threat of a VAT increase in April. The IDC reports that the VAT increase spurred market players to ramp up shipments ahead of the rise.
In spite of a declining market HP, Lenovo and Dell all held on to their positions as the top three PC vendors in the Middle East and Africa.
Note, the table above shows each brand’s market share and not overall shipments to the region.
Samsung is still top dog when it comes to tablets where it holds 21.2 percent of the market followed by Lenovo which has 10.6 percent of the market.
The IDC does forecast that in the long term PCD shipments to the Middle East and Africa will continue to decline with tablets declining the most rapidly out of all products.