Choosing the right Internet Service Provider (ISP) for your business is about more than simply ensuring that your employees have ready and available access to the internet.
It’s becoming the one business decision that could very well determine the failure or success of your organisation, provided the “correct” ISP is chosen.
When one looks at it through the lens of effective customer service delivery, it takes on an even more significant role, as Kevin South, head of digital and customer experiance at Seacom points out.
“There are [many] digital tools out there that can help any business achieve greater efficiency, cut costs, and increase business agility as they compete to stay relevant. It all starts, however, with picking the right ISP – one that can deliver top broadband speeds and provide services that fit the bill perfectly when it comes to versatility, customisation and tailored services,” says South.
As South illuminates, several of the decisions that one may make for their business is linked to how effectively an ISP can deliver. Those wanting to tap into big data in real-time to inform their strategies for example, will need an ISP that can ensure said data is quickly available.
“Whether your data is stored on-site or in the cloud, the level of service you get from your ISP will determine whether this is a viable option,” adds South.
He says that regardless of what industry your business is in, or what your business requirements are, the quality of service, both in terms of connectivity speed and reliability from your ISP will ultimately determine how effective you can be.
“There’s little point in enlisting cutting-edge cloud-based services if your workplace connection is too shaky to support them,” stress South.
Embracing the new-age telco
What the South African business community requires is a new-age telco, according to South. These kinds of organisations are differentiated by the fact that irrespective of which last-mile service provider a customer enlists, they are still able to work closely with their client.
It’s something that heavily informed Seacom’s decision to launch Seacom Business in 2015, which to date has resulted in more than 3 000 new enterprise customers signing up with the ISP in South Africa and Kenya, South enthused.
“Long known as the owner of the subsea cable that provides much of Africa’s broadband capabilities, our entry into the enterprise arena stems from the acknowledged necessity of businesses to innovate and remain competitive,” says South.
With the digital era bringing forth a wealth of tools and options for businesses to access, the growing concern is having a one-stop shop to take care of your requirements as opposed to a number of different service providers.
A new approach
“There’s nothing agile about needing to partner with a multitude of disparate companies to deliver the basic set of digital tools that will enable future growth and scalability,” points out South.
As such it’s becoming more important for an ISP to not only provide a robust broadband infrastructure, but also customisable solutions that are also cost-effective. For ISPs interested in giving their customers enhanced service, embracing the next-gen telco approach is the only way forward in South’s opinion.
“It is an essential business resource, and a key differentiator when it comes to passing on that convenience to your own customers,” he explains.
“For the traditional telco, embracing a platform business model provides a new way to grow, increasing relevance and value in the fast-expanding digital economy,” South concludes.
[Image – CC0 Pixabay]