advertisement
Facebook
X
LinkedIn
WhatsApp
Reddit

McDonald’s launching MacCoin to celebrate its 50th anniversary

McDonald’s is celebrating its 50th birthday soon, and like any 50-year-old, they’re trying to keep up with the younger generation by announcing plans to launch its own in-store currency called MacCoin.

Thankfully this coin is not digital, but rather physical, and its cost won’t fluctuate. To that end one MacCoin will cost $3.99 (~R52.57) or the equivalent of one Big Mac burger in the States.

As such, the MacCoin will work less like an actual cryptocurrency and a bit more like a collectable token.

“Customers can share, collect and redeem for a free Big Mac at participating McDonald’s restaurants in more than 50 participating countries. Big Mac fans from around the world will be able to receive MacCoins through a variety of exciting giveaways with each participating country celebrating the arrival of the MacCoin in its own unique way,” the company explained in a press release about MacCoin.

There’s no mention if South Africa will be one of the 50 participating countries, but the initiative is set to start Stateside later this week on 2nd August.

With coins all the rage at the moment, and the number of ICOs (Initial Coin Offerings) growing everyday, at least McDonald’s is not actually releasing a cryptocurrency of its own with this gimmick.

Perhaps though it will create the kind of fervour for the brand that recent viral sensations like Mulan Szechuan sauce did following the third season opening episode of Rick and Morty.

https://www.youtube.com/watch?v=8T_NMnHxaZ4

 

advertisement

About Author

advertisement

Related News

advertisement