A company redesigning its logo can often be a tricky thing, just ask Absa. Perhaps that’s why Mozilla is turning to its community of users to help choose from a series of new designs it has worked on for the company’s Firefox browser and its connected apps and services.

As for why Mozilla is looking to change a rather iconic tech logo, “As an icon, that fast fox with a flaming tail doesn’t offer enough design tools to represent this entire product family. Recoloring that logo or dissecting the fox could only take us so far. We needed to start from a new place,” Mozilla’s designers explained.

The two new Firefox logo options.

Instead of making the switch and waiting to see if users like it, Mozilla is trying to get more feedback before it makes any sweeping changes to the look of the brand.

To that end you can head over to the Mozilla blog and see all the new options where you can comment at the end of the article as to what your thoughts are on the new logo designs.

Unfortunately users will not be able to determine the outcome of the Firefox redesign, with the company noting that it won’t be crowdsourcing an answer or taking votes to come to up with a winning choice.

That said, Mozilla has noted that feedback from its community will prove valuable, as the icons pictured below are not the finished article and can still go through several phases of refinement and change.

What logos for the different systems could look like.

“Although the products and projects are real, these design systems are still a work of fiction. Icons are not final. Each individual icon will undergo several rounds of refinement, or may change entirely, between now and their respective product launches. Our focus at this point is on the system,” pointed out the company’s blog post.

When it comes to logos, it’s important to get things right, which makes Mozilla’s recent efforts in handling Firefox all the better to see.


When he's not reviewing the latest smartphones, Robin-Leigh is writing about everything tech-related from IoT and smart cities, to 5G and cloud computing. He's also a keen photographer and dabbles in console games.