Q2 2018 turned out to be a particularly strong quarter for Huawei, with the Chinese manufacturer claiming second spot in IDC’s latest Worldwide Quarterly Mobile Phone report.
While we still have issues with the research firm referring to them as mobile phones, the report does provide a good snapshot of which manufacturers are finding success or struggling in the market.
IDC also recognised Huawei’s achievement, with the company surpassing Apple and sitting behind perennial first placer Samsung.
Huawei managed to ship 54.2 million devices during the second quarter and secured a sizeable market share of 15.8 percent, and saw a year-on-year change of 40.1 percent, according to IDC’s numbers.
The research firm places much of this success down to the strong reception of the Huawei P20 and P20 Pro which launched earlier in the year in Paris, before making its way to South Africa only a couple of weeks later.
What IDC finds equally impressive is the fact that these devices cost between $600 to $800 (R12 999 for P20 and R15 499 for P20 Pro locally). IDC also notes that Huawei’s GPU Turbo update could also see the brand’s reputation strengthen as well.
Following a strong second quarter the question now is how Huawei will keep this momentum going.
The company do not have a new device officially scheduled to enter the market as of yet, which means the Mate series smartphone they routinely reveal in October will have to push sales for 2018’s final quarter.
Perhaps the latest iteration of its Kirin chipset, normally showcased at IFA in September, will help keep the brand in the conversation. Last year Huawei generated quite a bit of buzz with its Mobile AI-touting Kirin 970 chipset, so it will be worthwhile seeing what they have been working on in that regard.
As such, it should be interesting to see if Huawei can keep second spot away from Apple, and lessen the gap between itself and Samsung.