World Photography Day is happening later this month and Canon South Africa has something planned to mark the occasion.

The company is partnering with local organisation Explore ZA to try to create the largest InstaMeet in South Africa, with those interested all meeting up at the SAA Aviation Museum on 18th August 2018.

The Museum is located in Germiston and will allow free access to those who arrive between 06:00 and 09:00 in the morning. The first 100 “explorers” will also get a free cup of coffee and the chance to win some merchandise from Canon SA.

Explore ZA organised the largest InstaMeet in South Africa two years ago, with 327 people meeting up, but this latest attempt will try to break that previously held record.

If you’re unable to make it to Germiston on the day, Canon SA still encourages people to organise their own InstaMeets wherever they may be in the country.

“Connect with people who are passionate about taking pictures; round up your friends and family and explore the beauty our amazing country has to offer. There are no rules for an InstaMeet , neither a minimum total of attendees required. Just round up as many people as you can and flex some creative muscle,” says Michelle Janse van Vuuren, marketing director of Canon South Africa.

The company also has a few things planned on the social media side of things on the day, with five specific photography tasks offering the chance to win a camera from Canon SA.

“There will be five photographic tasks to complete on the day. These will be shared with InstaMeeters at the event as well as via social media. Make sure to follow Canon South Africa’s social media pages as each task will be available to view. Should fans not be able to attend the InstaMeet , they are still able to enter the competition via Canon’s social media pages.

Participants will have until the following Wednesday (22nd August 2018) to upload their photos, using the hashtag #ExplorewithCanon as well as the task-specific hashtag. One winner per task will be selected to win a Canon EOSM100 mirrorless camera, explained a Canon SA press release about the event.

To register for the record-attempting InstaMeet, head to the Explore with Us website here.

 

[Image – Explore ZA]