Sony’s IFA 2018 press conference touched on quite a few different products, with the Japanese manufacturer debuting everything from new 4K HDR TVs and its robotic aibo dog, to a new Xperia flagship and lenses for surgery.

Audiophiles weren’t left in the lurch either, with Sony unveiling a new addition to its Signature Series in the form of in-ear headphones, but we’re more interested in the company’s wireless noise-cancelling headphones – the WH-1000XM3.

These latest cans are the successor to Sony’s award-winning headphones, with the company noting that it’s improved almost everything for this new iteration.

The most crucial aspect is a new QN1 noise-cancelling processor, with it said to work particularly well while flying, as well as featuring the ability to tailor the level of noise-cancelling depending on the environment you’re in.

Being wireless and designed for in-cabin use, the battery onboard the WH-1000XM3 is capable of working for 30 continuous hours and requiring three hours to reach full charge when completely drained via a USB Type-C port.

Other notable elements include a far-ranging frequency of 4Hz to 40 000Hz, as well as NFC functionality, Bluetooth 4.2 and a handy carrying case (seen above) that holds a folded up version of the headphones.

Google Assistant is also available, with voice-activated and on-ear cup fingertip controls, as well as hands free calling.

The WH-1000MX3’s are launching in select regions next month for an estimated $349.99 (~R5 105), but we’ll have to wait awhile longer to find out when we can pick up a pair of these noise-cancelling headphones and for how much.