While we cannot attest to hitting the court very often, the latest pair of basketball sneakers from the Jordan brand have us very intrigued – the Air Jordan XXXIII (Air Jordan 33).
This new offering certainly looks good, and could even make you play better for all we know, but the most interesting part of them is the lacing system it utilises.
More specifically it features a version of Nike’s Hyperadapt self-tightening laces.
Jordan brand’s take on the system is called Fast Fit which gets activated by tugging on a strap across the top of the sneaker, as seen in the image below. From there a series of cables woven into the sneaker are tightened to create what Jordan calls “full 360-lockdown.”
“We were inspired by how space suits look and function. It’s all very utilitarian, and the various elements and what they do are all clearly called out. Thinking about this led us to highlight the pull cord, eject cord and the inner workings of FastFit, and make the function integral to the aesthetic and graphic integrity of the design,” explains the Air Jordan 33’s designer Tate Kuerbis.
We’ll have to take his word on where the design inspiration came from, but what we like in particular is how the Fast Fit system can be applied in other use cases.
For people who suffer from arthritis, Parkinson’s disease, or indeed any other kind of physical limitation, the Fast Fit system could provide a solution. This is especially so considering the cost and availability of Nike’s motorised self-lacing offering on the Hyperadapt shoe or Back to the Future-inspired MAGs.
Jordan brand has not confirmed whether Fast Fit will be introduced into any of its existing or forthcoming sneakers, but it may be worthwhile doing so. With laces an impediment for many people with physical disabilities, having more solutions like Fast Fit would indeed prove beneficial.