While many South Africans were enjoying their Heritage Day long weekends (ourselves included), people from other parts of the world were buying the Apple iPhone Xs and iPhone Xs Max.

Both devices, along with the Apple Watch Series 4, went on sale in selected regions on 21st September, but locally we’ll have to wait until 28th September to get our hands on the latest smartphones.

Along with other countries getting the iPhone Xs series before us, some interesting reports are coming out of MacRumors as research firm TF International Securities, and in particular noted analyst Ming-Chi Kuo.

According to research material obtained by MacRumors, Kuo says demand for the iPhone Xs Max is far better than anticipated.

“We have determined that the demand for XS Max is better than expected (3–4 times that of XS). The gold and space-grey colors are significantly more popular than the silver. 256GB is the most popular, and 512GB is subject to a serious shortage because only Samsung can currently ship NAND Flash well. We are positive that XS Max shipments will grow steadily in 4Q18 thanks to demand from Asia market and the gift season,” said Kuo in a research report.

While the fact that consumers opted for the larger of the two iPhone Xs models isn’t all that surprising, it is the margin that proves most interesting for us.

With the iPhone Xs Max outselling its smaller brethren by three to fourfold, it shows that overseas consumers are more than happy to pay a premium for new devices, especially considering that there is not a massive amount of improvements for this iteration compared to last year’s model.

We don’t foresee a similar trend locally as the iPhone Xs Max is particularly pricey, starting at R23 999 for the 64GB model and topping out at a mammoth R31 999 for the 512GB option. As such we may see consumers opt for the more “affordable” iPhone Xs which costs R21 999 for the 64GB variant.

That said we may be completely wrong, with price having never been a big hurdle for Apple fandom in the past.