Here’s a question to challenge your grey matter: is any organisation immune to digitalisation?

What is ‘digitalisation’?

In a nutshell, it’s the conversion of any business from using old, analog systems in their day-to-day operations, to systems that are digital in nature. Think “moving from a physical ledger to cloud-based accounting software”.

The natural conclusion of this “digitalisation” process is what you see referred to as the “digital transformation” the business IT world has been banging on about for years now.

Today, this digital transformation is a vital undertaking across every sphere of business, which is why we’re seeing more and more companies leveraging the power of cutting-edge technologies in their bid to modernise.

These technologies include the cloud, artificial intelligence, and machine learning, all of which are being leveraged to make business processes more efficient.

The Chat Bot Almost-Revolution

A good example of this is the arrival of “chat bots”, AI-driven customer-interaction software that can potentially replace the veritable army of human call centre agents usually needed to handle any public-facing organisation’s customer queries. All while making the customer experience that much smoother, too.

That’s because these chat bots can intelligently answer basic queries and filter customer queries appropriately, only requiring call centre agents to step in on the more complex queries.

But there is a reason we haven’t seen the widespread shutdown of call centres in the wake of the Chat Bot’s arrival: humans still prefer dealing with other humans – especially when it comes to more complex issues. A chatbot might respond quickly, but can it give your customers the same sort of attention a sales person could?

In a word, no. Business will always need humans and techno-centric solutions within their operations, then.

Is anyone immune?

So return to the original question, is any company immune to digitalisation?

No.

Whether your business is in the agricultural, service, or manufacturing sectors, there is most certainly a way to digitalise your internal processes for the benefit of you, your staff, and your customers.

Going digital is also not a “nice-to-have” – it’s a business imperative. As more and more folks come online, that is how they’ll want to interact with you. And if you’re not there, you’ll miss out on significant revenue-generating opportunities.

Careful Implementation

Digital is great and has the potential to take business to the next level, but it still requires careful implementation.

And that’s where an organisation like Dell Enterprise comes in: not to sell a specific product or solution, but to help customers reach a much wider understanding of the digitalisation process and their place in it.

It’s that “big picture” appreciation that then aids customers in identifying the route they wish to take on their transformation journey… with Dell’s help.

Of course, Dell Enterprise does have solutions for businesses to make use of, but it takes special care in helping folks find one that suits their over-arching business objectives. This is a far better approach rather than just on-selling the basket of solutions that makes Dell the most money.

For the customer, certainly.

One Size Doesn’t Fit All

At the rapid pace that technology evolves it can be daunting for businesses to keep up with developments. What’s more, every technology is not necessarily suited for every business model; this is why a carefully-considered, specifically-tailored approach is best.

Dell Enterprise aims to remove business owner confusion by giving distributors the tools to deliver the best experience for the end user, based on the close examination of each business’s needs.

Speaking to the Dell Enterprise Business Unit Head at Tarsus Distribution, Chris Larkins, we learned that his people are trained specifically to advise clients on the best solution for their needs, rather than a set product or solution.

“It’s not a one-size fits all thing,” says Larkins, speaking about digitalisation. “We have to listen to a client. What are their challenges? What are their goals? We then try and figure out a solution that’s just right for them.

“What Dell tries to do is implement a cost-effective solution with longevity,” Larkins continues. “It’s not about dropping a box and leaving. That old-style of business is dead in the water. At Dell, we ask how we can add value to our clients.

“We are all about helping customers transform their businesses and keeping them relevant so that they can outperform their competition.”

The future is listening

And that’s the future, right there: not having one-size-fits-all IT solutions forced on you by pushy sales people, and rather having access to companies who spend more time listening to you, and only offering solutions that meet your needs.

So feel free to have a chat with any of Tarsus Distribution’s Dell Enterprise team, they’re trained to listen. Bring them your concerns, your needs, your budgetary constraints, and challenge them to put together digitalisation solutions that are tailored to satisfy your needs as a business, not theirs.

We’re pretty sure you’ll be pleasantly surprised.

[Image – CC 0 Pixabay]