In the world of mobile hardware, three manufacturers are leading the way – Samsung, Huawei and Apple. This year has seen the Chinese company surpass its American rival, with eyes on the South Korean’s throne.
One device that could help Huawei cement its place at number of two in smartphone shipments, and close the gap and number one is the Huawei Mate 20 Pro, which will be unveiled in London tomorrow (16th October).
With that in mind here’s three ways I think Huawei’s upcoming device can rival the offerings from Apple and Samsung.
Improve the UI
One area I believe Huawei has been sorely lacking in recent years is the user interface (UI) on its phone.
Huawei favours an Android operating system, and then layer their own EMUI offering atop of it.
Despite the company’s best efforts of late, EMUI has never been overly user-friendly, with two aspects in particular proving frustrating.
The first is the fact that there us quite a bit of app duplication, along with a number of Huawei-designed applications that cannot be deleted from the device or removed from the home screen.
The second is navigation, which is difficult even though I’ve reviewed multiple Huawei phones in my time. Take a look at the settings menu on an EMUI device and you’ll see what I mean.
Hope is not lost, however, with manufacturers like Samsung and Sony having also suffered from such problems in the past. But the former in particular has cleaned up its act, and now has one of the better looking UI’s on the market.
As such, Huawei can definitely do the same.
The next thing to look at is processor performance.
I’m not saying that the Kirin chipsets that Huawei uses in its flagship phones are underpowered, but they often play second and third fiddle to the latest CPUs from Apple, Exynos and Qualcomm in terms of benchmarking.
If Huawei really wants to make an impression, the Kirin 980 needs to perform better in testing than the Apple A12 Bionic and Snapdragon 845 chipsets. It also needs to do so in independent testing, and not the ones that Huawei runs and showcases during presentations and unveiling events.
Oh, and one other thing. Do not embed a boost mode for the Kirin 980 that activates when benchmarking. Huawei was caught doing that recently, and it delegitimises everything that’s said about the CPUs before that.
The last thing is something we won’t find out tomorrow, but will have to wait for until Huawei launch the Mate 20 Pro here in South Africa.
With pricing for the iPhone Xs Max and Galaxy Note 9 known locally already, Huawei has an opportunity to turn a few heads by bringing in the Mate 20 Pro for less.
I’m not talking by R500 to R1 000 here, but rather around the R2 000 to R2 500 mark.
If the Huawei Mate 20 Pro come in between R18 000 to R19 000, along with bundling a few accessories for pre-orders, it could certainly prove more worthwhile than its rivals.