Constantly concerned with what the shape of the IT landscape will be, Gartner has released its latest report when it comes to IT organisations and the technologies that will affect them and their businesses next year and beyond.

In particular the research firm has listed and unpacked a number of predictions for 2019 and the following years, which will have an impact on businesses and their employees alike.

The next few years

Gartner presented these predictions at their global 2018 Symposium/ITxpo, which is currently taking place in Orlando, Florida.

The predictions also centred around three fundamental aspects of current digital innovation, explains Gartner. Namely artificial intelligence (AI) and the skills required, cultural advancement, and processes becoming products as a result of increased digital capabilities.

“As the advance of technology concepts continues to outpace the ability of enterprises to keep up, organisations now face the possibility that so much change will increasingly seem chaotic. But chaos does not mean there is no order. The key is that CIOs will need to find their way to identifying practical actions that can be seen within the chaos,” notes Daryl Plummer, Gartner VP and distinguished fellow.

While Gartner has highlighted 10 predictions in total for its Orlando Symposium, we’re going to be looking at three in particular that we believe will have the most immediate and far-reaching impact.

Cyberbullying

One of the more interesting predictions focused on cyberbullying, with harassment and discrimination in the workplace something that has been given greater attention over the past two years.

This will result in more organisations using a signed affidavit from employees in order to ensure that do not engage in cyberbullying, according to Gartner. This is something that is predicted to take effect by 2023, with an estimated 25 percent of IT organisations enforcing such protocols.

Unfortunately they are seen to be ineffective, with Garner noting that 70 percent of such initiatives will fail, as many of them will not include an accompanying culture change, says the research firm.

ePrivacy

This next prediction could have a potentially significant impact for those in the online advertising industry.

According to Gartner, GDPR and other upcoming legislation could soon limit the use of cookies and put greater pressure on what constitutes informed consent.

The result is that an individual may not be able to simply accept the use of cookies, as they do now, but, will have to give explicit consent to what the cookie tracks and how that tracking will be used.

“None of the current nor future regulations will be a 100 percent prohibition on personalised ads. However, the legislation does cripple the current internet advertising infrastructure and the players within,” says Plummer.

“The current ad revenue machine is an intricate overlapping of companies that are able to track individuals, compile personal data, analyse, predict and target advertisements. By interrupting the data flow, as well as causing some use to be illegal, the delicate balance of service and provision, that has been built-up over decades of free use of data, is at the very least, upset,” he adds.

Zero effect

The final prediction is rather concerning, with Gartner stating that through 2021 social media scandals and security breaches will ultimately have zero effect when it comes to consumer engagement.

One need only look at Facebook and its recent data security scandals as an example, with stories of the company’s transgressions resulting in many clicks for news sites, but ultimately leading to no real effect on the social media platforms bottom line or user engagement.

“For the last five years, multiple issues have arisen every year, in each case leading to significant coverage in the media, but the ramifications have been minimal. A main reason is the lack of choice and competition,” notes Plummer.

“The ‘network effect,’ which makes it hard to switch to a different service because everybody is using the service, has proven to be very powerful. Even with a negative sentiment there has been no change so far. Why would the next years be different?” he concludes.

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