Mining is a massive contributor to South Africa’s economy through foreign exchange but many of us won’t ever get to see the inside of a mine outside of school excursions.

In a bid to educate folks about how minerals are extracted from the ground, Anglo American has created a stunning visual gallery over on Instagram its calling INSTAMINE.

Yeah the name is pretty silly but the gallery isn’t.

The INSTAMINE contains 132 photos that individually make no sense. When viewed as a grid on Instagram, however, you will see a full picture.

This is nothing new, Instagram users have been doing this for sometime. What’s cool about Anglo American’s use of this format is that the images follow on from the last image as you scroll down the mine.

“Innovation has been critical to ensuring that we find new ways to mine and process natural resources. In this regard, we are continuously evolving the way in which we share mining-related content. INSTAMINE is an opportunity to educate the public about how mining is innovating to transform itself. Majority of our followers have never experienced an underground mine, so this also acts an opportunity to shift public perceptions that mining is not what it was decades ago,” digital media specialist at Anglo American South Africa, Phakamani Lisa said in a statement.

If you have a moment today or at the weekend check out the INSTAMINE by visiting the Anglo American Instagram page. It’s best viewed on a smartphone but the web version works just as well.

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.