Standard Bank today announced Standard Bank Mobile, the financial institution’s own virtual network.
The bank says that Standard Bank Mobile will run on both the MTN and Cell C network and that’s rather good news for Cell C.
You see Standard Bank Mobile is now the 19th mobile virtual network operator (MVNO) operating on Cell C’s network and we have to hand it to Cell C, that’s impressive.
To provide a bit of clarity, an MVNO does not own the network infrastructure but instead leases data and call time at wholesale rates from a mobile network operator. This data and call time is then sold on to customers at rates determined by the MVNO.
As you might be guessing this means the mobile network operator gets income from these MVNOs that it might not have previously.
In the case of Cell C MVNOs, they have added 1.7 million customers to the Cell C network. Over and above the users, Cell C’s wholesale revenue for the first half of 2018 increased by 51 percent year-on-year to R486 million.
The MVNOs which are currently on Cell C’s network are:
- Virgin Mobile SA
- Mr Price Mobile
- MVN-X1 Mobile (live on network but not commercially active)
- Ignition Mobile (live on network but not commercially active)
- MVN-X (mobile virtual network enabler)
- Smart Mobile
- FNB Connect
- viva mobile
- PSB Network
- The Unlimited
- Van Schaik Mobile
- Pink Mobile
- OTM Mobile
- Trace Mobile
- Standard Bank Mobile
Interestingly, Virgin Mobile has been on Cell C’s network since 2006 even though the firm’s wholesale business unit was only launched in 2014.
“Cell C has seen excellent growth in the MVNO space,” chief executive for Cell C’s wholesale business,” Björn Flormann said in a statement.
“It’s still early days, but we estimate the revenue market share of MVNOs in South Africa to be approximately 3%. The model is gaining momentum locally as big brands, like Standard Bank, come on board and more businesses seek new revenue streams,” Flormann concluded.
[Image – CC 0 Pixabay]