The AWS re:Invent 2018 conference is currently underway in Las Vegas, Nevada, and day three of the week-long gathering saw the cloud services firm’s CEO Andy Jassy deliver his annual keynote to an audience of over 50 000 attendees.

As in past years AWS had a number of announcements to make, showcasing some of its new services built for its cloud platform and designed to offer its customers greater flexibility, along with savings in time and costs.

More specifically AWS had roughly 20-plus announcements in store for its keynote, with 19 in particular standing out for us. Some of the new services are being made available to customers this week or in the next couple of weeks, with the others arriving sometime in 2019.

With that in mind, we’ve listed 19 of the newly announced services, along with what their aimed at offering customers and when they’ll be available for implementation in an organisation’s environment.

The new AWS services

After touching on how well AWS performed during Q3 of this year, Jassy looked at storage and the integral role it plays for customers. With a focus on cost saving, AWS has introduced Glacier Deep Archive, which AWS says is the lowest cost storage available in the cloud, with it landing next year.

Next was Amazon FSx for Windows File Server, which as the name eludes to offers customers an option should they require a native Windows file system. To complement this AWS has also brought Amazon FSx for Lustre to the fore, which is designed to handle more unique or complex workflows.

Along with storing in the cloud, AWS is also looking at how to offer its customers a greater degree of control. To that end AWS Control Tower has been released, with it intended to offer customers an easier way to set up and govern a compliant, multi-account environment.

With a desire to have greater control, also comes the need for enhanced security. To offer that to its customers, there’s now AWS Security Hub, which provides centralised control for management and compliance of security within AWS environment.

Another aspect of control is the ability to create data lakes more efficiently, which AWS notes has been a time intensive process previously. With AWS Lake Formation the firm says a task that took several months to carry out can now be done in a few days.

One of the other major drivers for its announcements earlier this week has been the ability to only pay for services as and when you need it. To that end Amazon now has DynamoDB Read/Write Capacity On Demand, which tackles issues around capacity planning.

The next aspect that Jassy touched on was databases, with an emphasis of freedom thereof. In order to offer a faster and more cost-effective option compared to relational databases now AWS has Timestream.

This was followed up by a pair of announcements around blockchain, with Jassy noting that AWS had held off on offering major services in this aspect of the ICT landscape as it was looking for feedback from its customers as to what their real needs are. With that feedback in-hand now, there’s now Amazon Quantum Ledger Database (QLDB) and Amazon Managed Blockchain, both of which focus on adding a trusted authority to this promising piece of technology.

The next big theme of the keynote was machine learning, with AWS placing greater focus on this technology as it has the potential to embed itself within every aspect of modern business. To that end Amazon Web Services has detailed a large batch of machine learning-focused services, each requiring their own level of ML understanding.

The new machine learning-focused services are Amazon Elastic Inference, AWS Inferentia, Amazon SageMaker Ground Truth, AWS Marketplace for Machine Learning, Amazon SageMaker RL, Amazon Textract, Amazon Personalise and Amazon Forecast.

This area of the ICT industry is one where AWS is investing heavily, and an area where the firm is aiming to be a leading service provider.

The final announcement focused on AWS’ ongoing partnership with VMware, with the pair revealing AWS Outposts as a solution for companies that wish to run a hybrid cloud experience via on on-premises infrastructure whether it be with an Amazon or VMware setup.