Top universities across the country will have access to national student television network BOO!, which will be launched in February 2019. The network says it will provide brands with direct access to the Generation Z demographic.
BOO! will place campus TVs and features a content delivery system including, campus radio exposure, student bus branding and direct media drops to student residence such as door hanger advertising.
“This project dubbed ‘The Media Transformation’ project has been in development for three years. Learning how universities operate and build their trust in us and what this initiative stands for, took longer than anticipated,” chief executive and founder Dave McKenzie told IOL.
Thus far the network has signed up five universities across the country – the University of Cape Town, Stellenbosch University, University of Witwatersrand, Rhodes University and the University of Johannesburg.
BOO! Has already begun installations and trials at Stellenbosch and Rhodes University, this network set to reach over 150 000 students.
“We had to learn their business and the income that we will generate will be utilised by the universities for their projects and will filter down into enormous benefits for students who cannot afford their tuition fees as one example,” concluded McKenzie.