Last year Google started filtering advertising that was disruptive to users of its Chrome browser.

This filtering was done using Better Ads Standards developed by the Coalition for Better Ads. It was only applicable to users in North America and Europe but now Google has announced that this filtering will be extended to all Chrome users in all countries from 9th July 2019.

“Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere. Chrome’s enforcement of the Coalition’s standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users. In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites,” senior director of product at Chrome, Ben Galbraith wrote in a blog.

For website owners outside of the US and Europe which run advertising this means tidying things up and making sure their advertising aligns with the Coalition for Better Ads’ standards.

Thankfully, Google has a tool that will evaluate your website’s ad experience for mobile and desktop users. Knowing what problems exist should allow website owners to easily make changes so that they aren’t penalised by Google.

Even if your website isn’t compliant when this filtering comes into effect in July you can still make changes to get back into Google’s good books.

“As of January 1, 2019, two thirds of all publishers who were at one time non-compliant to the Better Ads Standards are now in good standing. Further, out of millions of sites we’ve reviewed to date, less than 1% have had their ads filtered,” said Galbraith.

Once again, this filtering will be in effect from 9th July.