It looks like Google and the EU aren’t seeing eye to eye when it comes to data consent once again. This time a French regulator, CNIL, has fined the tech firm for failing to meet its GDPR obligations.

The figure for the fine is €50 million, which in the greater scheme of things shouldn’t dent the company’s bottom line, but does point to an overriding issue that they have encountered while operating in Europe of late.

Only last year Google’s Android vision received a hefty €4.3 billion fine for breaching antitrust laws in the region.

Diving deeper into this most recent fine CNIL says Google failed to provide sufficient information to consumers and users of its services regarding its data consent policies, along with failing to grant enough control to users as to how their information is utilised.

With GDPR guidelines stating that tech companies are required to provide users with “genuine consent,” CNIL adds that Google are still to rectify the situation.

Perhaps the firm should count itself fortunate, as the €50 million fine being issued is not the maximum amount that they can be penalised for infringing upon GDPR law, with up to 4 percent of their annual global turnover being the largest fine it can receive.

Responding to the fine, a Google spokesperson noted that the company is deeply committed to meeting the high standards of transparency and control that are expected of it.

With Google also being cited by seven other European countries for issues regarding their location tracking, this is certainly not the last fine to be imposed on the firm in 2019.