February is the month of love, and Woolworths is one of the retailers that was looking to get their customers feeling it with their #LoveAlwaysWins campaign, but it seems to have backfired and the campaign has been withdrawn after being called sexist and outdated by customers.
The campaign has a female version and a male version, according to IOL News, with Woolworths saying that the campaign was intended to be light-hearted reference to cliché characteristics found in many relationships.
The female version reads:
She orders a salad then steals your chips,
She takes forever to get ready,
She snuggles you to the edge of the bed,
She uses your razor to shave her legs,
She makes you her Instagram husband,
She says she’s “fine” when you know she’s not,
She’s the light of your life.
The male version reads:
He touches your hair,
He doesn’t know the title to “your song”,
He makes plans without telling you,
He uses the wrong emojis in text messages,
He believes he’s entitled to remote the remote control
He thinks he knows better than Siri,
He’s the man of your dreams.
Here’s how some Twitter users reacted to the campaign.
— Bridget McNulty (@bridgetmcnulty) February 3, 2019
— Robyn Smith (@robynsmithsa) February 4, 2019
— Cecilia vd Merwe (@ceciliavdm) February 2, 2019
[Source – IOL News][Image – CC 0 Pixabay]