Earlier this week Respawn Entertainment, the developer behind the Titanfall franchise, surprised most gamers by debuting their latest title – Apex Legends.
As the developer noted to Polygon, they put a lot on the line by releasing the free-to-play title, but it looks as if that gamble is paying off, with Apex Legends having garnered more than 10 million players since debuting three days ago.
For a little bit of context, the wildly popular Fortnite managed the same feat in about two weeks.
“This has been a truly incredible journey. We tested and tweaked. We argued and agreed. We got to a point where we felt some magic. We knew it would be risky to take the franchise in this direction, to go free to play, and do a surprise launch. But we fell in love with Apex Legends and wanted, needed, other people to play it too,” wrote Respawn CEO Vince Zampella in a blog post about the milestone.
While we’re yet to fully dive into the game, it appears as if much of its appeal lies in the fact that it draws on the success of other similar titles. It is set in the Titanfall universe for example, and features characters in the same vein as Overwatch. Added to this is a battle royale style gameplay akin to PUBG and Fortnite.
Add to that the free-to-play status and the mix has proved a potent one.
Now the next step for Respawn is seeing how it can keep the momentum going, and keep those 10 million players interested.
If you’ve got nothing else to play this weekend, we highly advise giving Apex Legends a try.