Ask LinkedIn what their fast growing format is, and they’ll say video, with it providing a more engaging medium for businesses when the written word is lacking at times. It’s part of the reason why the social media platform for professionals is finally launching its own video broadcasting service with LinkedIn Live.

The service is not available worldwide just yet, with a beta available to users in the States, and invite-only at this stage, according to TechCrunch.

It’s unclear at this stage whether LinkedIn Live will be a service that will be made accessible to all people on the platform, with the firm initially viewing it as being applicable in particular situations.

To that end, events like conferences or expos where there are panel discussions, interviews or TED-esque talks seem to be what LinkedIn Live is designed for. Influencers are also said to be the target market for this offering, and in particular those who MC big industry events.

As such, like much of the content on LinkedIn, the focus for its Live video broadcasting tool will be curated specifically for business and those in the professional sphere.

One of the more interesting elements to LinkedIn Live will Microsoft’s Azure Media Services will be handling the encoding for the service, which could give us a better idea of the regions where it will be made available following the initial US-only beta.

That said, neither LinkedIn nor Microsoft has officially commented on whether Azure presence in a country will serve as criteria for availability.

As for the interface for LinkedIn Live, we only have some renders featured in the header above to work off of. From what we can tell the UI will be fairly similar to what we’ve seen from other live broadcasting tools like Periscope and Facebook Live, with smartphones being the main device this service will operate via.

To that end the video will take up the top third of the screen, and live comments will feature in the rest. There will also be a message bar at the bottom of the screen for live broadcasters and viewers to type in messages and replies. There also seems to a thumbs up “like” icon on the side of the comments stream, but it’s unclear what other emoticons LinkedIn Live will employ.

If video is indeed a fast growing format on LinkedIn, it should be interesting to see how this latest offering affects the type of content featured on the platform moving forward.

[Image – TechCrunch]