Earlier this evening Apple held its first keynote event of 2019, and it was quite a significant one. The Cupertino-based firm didn’t have any new hardware to show off, but did introduce a swathe of new digital services to keep user’s eyes fixed on their Apple device. The first new service unveiled on the evening was Apple News+.

The subscription-based service was long rumoured, with it featuring much of what was speculated at the time.

To that end Apple was improved its News app, which the company also calls the most used news platform in the world, to feature more immersive content, and in particular magazines.

For Apple these types of publications serve as a great way for users to engage more with their devices, and design, not only in disseminating information, but telling visually compelling stories, will play a core part of News+ according to the firm.

More specifically Apple News+ will have 300 magazines available to read, along with some notable newspapers and digital services based in the States, joining the platform too.

Added to this is a redesigned user interface that will leverage machine learning in order to deliver more relevant content to users.

As for how much it will cost, Apple News+ is available in the US for $9.99 per month, with the first month being free for new sign-ups. Furthermore there is free family sharing, with the app now porting to iOS and macOS devices, depending on the iteration of software you have.

Unfortunately Apple did not confirm if, or indeed for how much, News+ will be launching in South Africa, with it limited to the US and Canada for now. That’s said to be followed by select European countries and Australia later in the year.