Twitter may be an online platform designed for microblogging and the sharing of GIFs, but in recent years the social media platform has been trying to get deeper into the live streaming game.
To that end Twitter recently confirmed that it will be expanding its lineup of live streamed shows on the platform Stateside, following the signing of new deals with the likes of ESPN, Viacom, Univision and more.
“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,”explained Kay Madati, Twitter’s global VP and head of content partnerships to Variety.
These new deals appear to offer more in terms of sports content in particular.
Along with content from ESPN, Twitter also has a deal in place with the NFL for six new live shows that probably won’t involve real-time coverage of games, but rather preview, recap and insider type content.
This as Twitter lost the rights to stream games live to Amazon a couple of years ago, but nevertheless were able to keep their relationship with the NFL intact.
As for the real version of football, Univision should have that covered, with the network having content for predominantly Spanish-speaking audiences covering the UEFA Champions League, Mexico’s MX Liga and oddly the 2020 US Presidential Elections.
There will also be something in store for gamers, or at least those who enjoy playing titles from developer Blizzard. More specifically selected aspects of BlizzCon 2019, happening 31st October to 2nd November, will be live streamed via Twitter, marking a first for the platform.
Some of the other notable additions include Viacom’s red carpet coverage from entertainment events such as the BET Awards.
As such it looks like Twitter is using its platform for live streamed content that goes behind the scenes, or offers a different angle from more traditional TV shows. It’s a relatively smart move on its part, especially as the bigger networks and streaming services already have eyeballs dedicated for the actual events.