Last year Tumblr made the decision to ban adult content following the site’s application disappearing from the Apple App Store.

Whatever the motivations behind the ban on adult content, it did prompt a mass exodus of users from Tumblr and by February 2019 some 100 million users had stopped using the platform.

Now however it appears as if Pornhub might be interested in buying Tumblr.

This follows a report by The Wall Street Journal (paywall) which alleges that Tumblr’s owner, Verizon, is looking to sell the social media platform. According to the report, Verizon’s media business is struggling to turn a profit.

According to Buzzfeed News, vice-president at Pornhub – Corey Price – has expressed interested in acquiring the platform.

“Tumblr was a safe haven for those who wanted to explore and express their sexuality, adult entertainment aficionados included,” Price told the publication.

“We’ve long been dismayed that such measures were taken to eradicate erotic communities on the platform, leaving many individuals without an asylum through which they could comfortably peruse adult content,” the vice-president said.

Price also reportedly said that restoring “Tumblr’s NSFW edge” would be the main driver behind purchasing the platform.

To take a moment, Pornhub acquiring Tumblr might not be the worst idea ever.

For one, the site isn’t and never was purely about pornography but it was a way for folks to express themselves in a space that was rather open.

Tumblr could serve as a “safe for work” platform through which PornHub could engage with folks online. For example, the site recently launched a section dedicated to educating folks about the birds and bees but sadly, it links to the full Pornhub site and as such, is difficult to encourage people to visit the site.

Of course, Verizon might decide not to sell Tumblr and even if it does, there’s no guarantee that Pornhub would purchase the site.

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.