Every business is a digital business, and for those in the small to medium business (SMB) space being easy to find online is an imperative. As such it means most organisations are at the whim of Google, and need to do their utmost to ensure they index as well as possible in search results.
It’s something that GoDaddy VP for EMEA, Stefano Maruzzi, is acutely aware of, and with that in mind has offered up a few helpful tips and tricks for small businesses to try in order to get found on Google.
“Consumers often search the web for products or services near them when they’re close to making a purchase, and you need to be there to close the deal. The good news is there are some simple ways to optimise your web strategy to help reach more customers,” says Maruzzi.
The first method that he advocates is using web directories and listing services.
This as local listings make it easier for potential customers to find your business via online searches and maps, along with improving your website’s search engine optimisation (SEO) ranking.
As such, it is worth ensuring your business appears in all the major web listings or claiming the listing they already have for you, Maruzzi explains.
He adds that businesses should consider connecting their website with a “Google my Business” tool to ensure that information about your business is accurate and discoverable.
The next tip is ensuring your website is optimised for a smartphone experience.
Here Maruzzi points to another Google tool to help you test whether your site is designed to perform efficiently on mobile devices – Google’s mobile friendly test.
This test can provide with the precise reasons why your website may not be optimised for mobile, and what you should do in order to check if it is.
With most consumers using their phones as a primary search tool, ensuring your site is equally well suited for mobile is a must. If it’s not, it may be time to consider a redesign, says Maruzzi.
If your website’s mobile experience is middling, and a few quick tweaks are the only thing needed, the GoDaddy VP highlights site optimisation tools as an easy fix.
More specifically he says speed is king, and consumers want a site that loads as quickly as possible on their devices. To that end Maruzzi points to Google PageSpeed Insights as a tool to discover what may be slowing down your site, as well as how to fix it.
Added to this are tools like Imagify and CloudFlare, with the former used to optimise the imagery on your site, and latter a tool for tackling bad bots or bad traffic that may be visiting your site’s pages.
With an online presence vital in helping drive customers to your business, having poor search-ability can often be a death knell for struggling SMBs. Luckily there are tools available, it’s simply a question of making the most of them.[Image – CC 0 Pixabay]