In the wake of the Christchurch mosque shootings in March, Facebook was criticised as the shooter who perpetrated the terror attacks streamed his actions on Facebook Live.
The social media platform patted itself on the back at the time for removing a vast number of videos of said footage, but it once again brought up the issue of how Facebook monitors / reacts to inappropriate content uploaded to its site.
Now the company is adopting a new approach, with it announcing some changes to Facebook Live earlier this week. In particular they’ll be in implementing a one strike policy that would ban any users who infringe upon their community guidelines.
They also explained that this new tactic will not only apply to Facebook Live, but all other areas of the social media site. As such the hope is that when inappropriate content finds its way onto Facebook in the form of a post or comment, it can be flagged immediately and addressed before a similar situation to the Christchurch one arises.
As such it will necessitate that Facebook looks at different avenues to monitor its entire platform in a more efficient way.
“Tackling these threats also requires technical innovation to stay ahead of the type of adversarial media manipulation we saw after Christchurch when some people modified the video to avoid detection in order to repost it after it had been taken down,” wrote Facebook’s VP for integrity, Guy Rosen, in a press statement.
“To that end, we’re also investing $7.5 million in new research partnerships with leading academics from three universities, designed to improve image and video analysis technology,” he adds.
The new one strike policy takes effect as of today, with Facebook imposing a ban on using Live’s streaming services for a specified period.
“From now on, anyone who violates our most serious policies will be restricted from using Live for set periods of time – for example 30 days – starting on their first offense,” explains the firm.
“We plan on extending these restrictions to other areas over the coming weeks, beginning with preventing those same people from creating ads on Facebook,” they continue.
Whether this new measure will have the desired effect remains to be seen, but it’s clear that Facebook needs to do something in order to address the growing issue of its platform becoming a den for nefarious and abusive behaviour.