Data still remains a premium here in South Africa, which is why services like WhatsApp have proved so crucial in recent years for anyone who owns a smartphone. It’s therefore easy to see why Cell C has announced a new promotion called WhatsApp Boosta.

The new promo runs until 31st August, and offers Cell C customers the ability to add data to their one, five or 30 day data bundles during that period, and it specifically being used on the WhatsApp messaging platform.

“Customers can enjoy the discounted Whatsapp data and use their normal data for all other mobile needs, stretching their spend further and giving them even more value. The promotion is available to all Cell C Prepaid, Postpaid and Hybrid customers,” explained Cell C in a press release sent to Hypertext.

“Whatsapp Boosta gives customers more choice to tailor their packages to suit their budget. The WhatsApp Boosta option can be purchased every time a customer purchases a qualifying 1, 5 or 30-day data bundle,” the local carrier adds.

With WhatsApp one of the most popular apps available locally, it should be interesting to see how Cell C customers react to this latest promotion, and whether the carrier plans to extend the deal and potentially make it a regularly feature for users.

For cost savvy customers in particular, this latest promotion should be of interest.

If you’re in need of more information head to Cell C’s website for more information.