Earlier this month digital accounting software firm Xero launched a new platform that should pique the interest of local SMEs – the App Integrator Directory.

The solution is designed to help SMEs when it comes to choosing applications for the small business, with it including apps from partners with proven track records.

The Directory is currently live in South Africa, and at launch has six Xero partners in its ranks. The partners in question here are Realm Digital, Radical Cloud Solutions, Nimacc, Insights, Iridium Business Solutions and Creative CFO.

As mentioned earlier these are all organisations with a proven track record of successfully integrating marketplace apps into Xero businesses, the form confirms.

To date there are over 700 apps in Xero’s App Marketplace worldwide, with 21 of them being developed here in South Africa, with some of the more high-profile ones being Yoco, Payfast, SME Snapshot, Syft, Aurik, Simple Pay, PaySpace and Tall Order.

With this Marketplace, Xero says it aims to support the evolving role of accountants as strategic advisors to small businesses.

“As small businesses become more tech-savvy, they’ll value guidance from a trusted app integrator to help identify app solutions to improve operational efficiencies, growth and cash flow”, notes Colin Timmis, Xero ZA general country manager about the App Integrator Directory.

Timmis adds that the app integrator partners in the new directory are all specialists in their respective fields with proven expertise to guide small businesses and its advisors with the selection and implementation of apps in the marketplace.

“It’s common knowledge that when small businesses are using more than one app to manage their finances, they are more likely to succeed. These digital tools enable them to develop better processes, increase client engagement, monitor performance, and reach new markets,” the Xero ZA general country manager concludes.

With the local SME market pinpointed by government as needing as much assistance as possible to grow, perhaps the App Integrator Directory is just the kind of tool it needs.