SMEs in South Africa in need of training in digital tools and technologies may be able to benefit from a new collaboration.

Facebook and Digify Africa have announced Boost with Facebook, a training programme that will reach 3 000 SMEs in South Africa.

Boost with Facebook will offer training for entrepreneurs, jobseekers and community leaders. There will also be a website available for trainees to find additional resources that relate to Facebook’s family of products.

The training will be free and will take the form of half-day workshops which will be open to all.

“Small and medium-sized businesses are the catalysts of growth and job creation in South Africa. With more than 1.6 billion people connected to small or medium business on Facebook, Boost with Facebook aims to enable local businesses to use Facebook, WhatsApp Business and Instagram to unlock new business opportunities and conquer new markets,” said Facebook’s public policy lead for the SADC region, Emilar Gandhi.

Boost with Facebook promises to offer the following individuals the following resources.

  • Business Owners: Free resources and practical tools to help sharpen your skills, grow your business, or expand your network – covering everything from using ads to attract more customers on your Instagram and Facebook pages, through to finding local training sessions.
  • Job Seekers: Free training focused on helping you to learn digital skills, find a job in today’s economy and accelerate your career.
  • Community Leaders: Networking and mentorship (available across selected countries) to help support your cause – you can use Facebook’s tools to widen your community, find resources to connect with others and create new Community networks, or join leadership circles that inspire you.
  • Developers & Start-ups: Providing global learning programmes and the opportunity to connect with other developers, including offering state-of-the-art tools and access to research projects as well as resources to accelerate your start-up.

These resources can be accessed via the Boost with Facebook website.

Training sessions will take place in Ekurhuleni, Tsakane, Johannesburg Central, Soweto, Mthatha, Sedibeng, Mbombela and Cape Town.

“Digify Africa is excited to continue working with Facebook to reach more entrepreneurs. Having seen how powerful Facebook, Instagram and WhatsApp have been for the businesses we have trained, we are invigorated to reach more businesses and equip them with the hands-on digital skills they need to take their businesses to the next level,” concluded chief operating officer at Digify Africa, Qhakaza Mthembu.