As a YouTuber, having your video claimed by a copyright owner because you used a few seconds of a song can be devastating.
This is because, when a video is claimed, the copyright owner can block monetisation of the video or worse – restrict it from being viewed at all.
As you might expect, this system is rife with abuse and content creators regularly get their content claimed for absurd things. For example, Jonathan Jafari of channel JonTron recently addressed the issue in a video.
“They don’t even give them part of the video, they give them all of it for like an accidental five seconds clip. Sometimes its something you have the rights to, legitimately, like you’ve bought the rights to it, the company still claims it. Then you can chose to fight it but if you fight and you lose you get a strike against your channel,” Jafari said.
But now YouTube is changing how folks manually file claims.
“Going forward, our policies will forbid copyright owners from using our Manual Claiming tool to monetize creator videos with very short or unintentional uses of music,” wrote the YouTube team.
This change will come into effect on 1st September but it will only be enforced come the middle of the month. This is in order to give copyright owners enough time to adapt to the new policy.
Perhaps most importantly, copyright owners who abuse the system and fail to adhere to the policy will have their access to Manual Claiming suspended.
But YouTube also acknowledges that this new policy has a downside.
“We acknowledge that these changes may result in more blocked content in the near-term, but we feel this is an important step toward striking the right balance over the long-term. Our goal is to unlock new value for everyone by powering creative reuse and content mashups, while fairly compensating all rightsholders,” the team wrote.
Hopefully this means YouTube will monitor the situation as regards blocked content over the course of September and moving forward. We say this because folks have grown to depend on YouTube as an income source and there’s nothing worse than finding out you aren’t getting paid because you accidentally had Despacito playing in your vlog.[Source – YouTube Creators Blog]