Earlier today HP held an event for the official launch of its new Neverstop Laser mono (black and white) printer, which has been available locally through a handful of distributors to the channel, but is now more commercially available to the South African market.

To mark the launch, HP also held a panel discussion looking at some of the unique needs of local SMEs, honing in on some of the hurdles that they need to overcome, as well as how solutions like the Neverstop Laser could help in that regard.

“A recent global study found that more than eight in 10 small businesses around the world rely on printers, with half saying their business cannot operate without one, and many calling for printers to evolve into a technology partner,”¬†explains Jane Geypen, category manager of HP’s Home Printing Solutions.

“By eliminating common printing interruptions with breakthrough innovations and digital integration, HP Neverstop Laser gives entrepreneurs a competitive edge to turn their passion into a thriving business,” she adds.

HP’s Neverstop Laser panel on local SMEs.

As such the small business market is one where the Neverstop Laser is expected to perform well in SA, with HP’s district channel manager, Mike van Lier, noting that 70 percent of its predicted business for the Neverstop Laser will be for the SME market.

He did, however, add that should a consumer be wanting a solution like this for their home office setup, they can head to a handful of local retailers to purchase either the Neverstop Laser 1000W for R4 449 (RRP) or the multi-format Neverstop Laser 1200W for R5 499 (RRP).

So why is HP kicking up a fuss about this new range of printers in particular? Well the big selling point is the fact that they feature cartridge-free design, which is a world first.

Added to this is a new proprietary toner system (reload kit) which takes 15 seconds to load, with HP also shipping both models of Neverstop Laser with enough toner to print up to 5 000 pages. Each refill also caters for up to 5 000 pages, and once you get past the 20 000 page mark, a new removable tank is required.

Some other innovative solutions for the Neverstop Laser include an HP Smart App, which facilitates both WiFi direct and ePrinting, and caters for up to five users per printer. As such HP is aiming for the Neverstop range to be used in an SME setup with roughly five employees, or at least five employees within a particular environment.

If you’re interested in the latest HP range of printers for your SME or home office, head to local distributors like DCC or Tarsus.