Apple TV+ is a big play for the Cupertino-based company. So much so that it held a standalone event earlier this year just to announce it, as well as explain its desire for the streaming service, not to mention the plethora of original content it’s working on for Apple TV+.

The firm touched on it once again at its Apple 11 event earlier tonight, but this was more than just a check-in, with some announcements of substance being made.

The most important among these is that the service will be launching on 1st November, and will cost a family of users $4.99 a month, which is curiously the same price for Apple’s gaming platform – Arcade.

The company plans to launch it in 100 plus countries later this year, and while there is no direct mention of SA getting it, the landing page for TV+ can be changed to the South African region, which is certainly cause for optimism.

Along with announcing the launch date and pricing, Apple also dedicated some time to the original content it’s working on for TV+, which includes The Morning Show, See, Dickinson, For All Mankind and more.

Added to this, the firm noted that Apple TV+ would be available on a number of devices, with iPhone, iPad, MacBook, Apple TV and iPod Touch added to the mix. As such Apple is likely aiming for all of its device screens to be streaming TV+ in some capacity.

Whether it can compete with other streaming heavyweights like Netflix and Amazon Prime Video remains to be seen.