The old tradition of writing a letter to Santa has died down in recent years because, well, no one writes letters anymore. Local retailer Makro has rather cleverly capitalised on this by allowing you to write to Santa on WhatsApp instead, with the chance to win a prize.

Okay, it’s not really Santa, but is instead a chat bot. Adding Makro’s number (0860300999) to your contact list will then allow you to send the bot a message. Doing so will result in a set of options being presented to you, with the first one being an entry into this contest called Santa’s Trolley Dash.

Reply with your details and contact information, and the bot will ask you to choose a gift from this Kids Gifting Guide. Reply with your item of choice, and you will be entered into the contest.

We’ve gone ahead and done exactly that, and you can find the full transcript of it in the image at the bottom of this story.

Three winners will be chosen from this process, but the prize isn’t the item chosen from the guide. Instead the winners will be awarded a “Trolley Dash” to the value of R5 000 for first place, R3 000 for second, and R2 000 for third.

The contest doesn’t state what exactly a Trolley Dash is, but we assume it’s similar to the famous Toy Sprint from Toys R Us.

Makro’s Santa’s Trolley Dash is available to enter right now and will close on 8th December 2019. Full details, including terms and conditions, can be found here. Kids can enter this contest as long as they have consent from their legal guardian(s).

This is a really smart use of WhatsApp for business as well as chat bots. We’re sure lots of kids will get a kick out of this, because we did.

[Image – 38Consumer]