As expensive as it is, we can’t deny we are enamoured with Samsung’s Galaxy Fold. Not only is it a technological marvel its an entirely new form factor for smartphones.

Which is why it may surprise you to learn that Samsung is rethinking the concept of a folding smartphone.

The Samsung Developer Conference is currently underway and during a keynote held yesterday, the firm showcased a different take on the folding smartphone.

This display folds vertically similar to the clamshell smartphones that were popular in the late 2000s.

“This brand-new form factor that we’re now exploring will not only easily fit in your pocket, but it also changes the way you use your phone,” head of Samsung’s framework research and development group, Hyesoon Jeong said according to report from The Verge.

You can see an example of the vertical fold below.

There is no word on what the vertical smartphone actually is or indeed if it will ever see the light of day.

We also hesitate to assume that the final product will be as sleek or slim as seen in the video above.

The idea of being able to fold a smartphone such as the Galaxy Note 10 in half is one we’re onboard with. Over the years Samsung’s smartphones have grown to massive proportions. Being able to fold a large format smartphone is a great idea.

Of course that all comes down to how usable the smartphone ends up being.

While it is fascinating, there is no denying that the Galaxy Fold is a super fragile smartphone and still very much a first generation piece of tech. The crease where the display folds is really unsightly and Samsung absolutely needs to fix that.

As we mentioned, there’s no word on whether this display will see the light of day or indeed when.

On that note, Motorola is expected to show off the new folding RAZR next month which would mean Samsung is beaten to the punch with a folding smartphone once again.