Customers on the Cell C network will be pleased to learn that 4G coverage is set to improve.

This is thanks to Cell C and MTN expanding a roaming agreement initially entered into back in 2018.

The roaming agreement will see Cell C’s 4G coverage increasing to reach 95 percent of the population. As many as 12 500 sites will be accessible by Cell C customers, 90 percent of which are LTE enabled.

The roaming agreement will commence in “early 2020”, according to Cell C, and the full transition will take 36 months to complete.

“This is a pivotal step in Cell C’s turnaround strategy. One of the key pillars of this turnaround is to implement a revised network strategy that enables Cell C to manage its network capacity requirements in a more cost efficient and scalable manner,” chief executive officer at Cell C, Douglas Craigie Stevenson (pictured above), said in a statement.

“This roaming agreement is transformative for Cell C. The company is no longer encumbered by the high costs of building a network footprint and we can focus our energy and efforts into developing innovative and disruptive service offerings that will be welcomed by data hungry consumers. This is a win-win all round as it has long-term benefits for the economy, the industry and ultimately consumers,” Craigie Stevenson added.

According to Cell C, the roaming agreement meets legal and regulatory requirements. Each network will maintain its own spectrum and both Cell C and MTN will use their own frequencies.

This news follows Telkom confirming last week that it is pursuing an acquisition of Cell C.

According to Cell C, this roaming agreement forms part of the network’s turnaround strategy. The network says it has seen incremental improvements to its bottom-line and operational efficiencies are starting to have a positive impact on Cell C’s financial performance.

“The management focus on retaining profitable customers and expenditure savings has generated meaningful positive cash flow improvement on a month on month basis. It is a good sign that we are doing the right things and are on the road to recovery,” chief financial officer at Cell C, Zaf Mahomed said.

Brendyn Lotz writes news, reviews, and opinion pieces for Hypertext. His interests include SMEs, innovation on the African continent, cybersecurity, blockchain, games, geek culture and YouTube.