While South Africans were enjoying a public holiday marking the Day of Reconciliation, Intel was announcing its acquisition of Israeli firm, Habana Labs.

Founded in 2016, Habana Labs is a manufacturer of artificial intelligence processor platforms. The firm has been the subject of Intel’s gaze for some time now according to TechCrunch as Intel tries to get ahead in the AI space.

“This acquisition advances our AI strategy, which is to provide customers with solutions to fit every performance need – from the intelligent edge to the data center,” said executive vice president and general manager of the Data Platforms Group at Intel, Navin Shenoy.

The acquisition of Habana Labs then should surely help that vision thanks – in part – to the manufacturers GAUDI AI Training platform.

That platform claims to be able to beat out competing platforms while running at half the power. Habana Labs claims GAUDI performs four times better than Nvidia’s Tesla V100 Data Center GPU.

The acquisition of Habana Labs has cost Intel almost $2 billion. This is rather notable as the firm only expects to generate $3.5 billion in AI-driven revenue this year. While this is a 20 percent increase year-on-year, Intel believes together with Habana Labs, this can be accelerated. Ultimately, Intel expects the AI market to be worth more than $25 billion by 2024.

“We have been fortunate to get to know and collaborate with Intel given its investment in Habana, and we’re thrilled to be officially joining the team,” chief executive officer at Habana Labs, David Dahan said in a statement.

Intel is currently sampling Habana Labs’ solutions with select hyperscale customers and large-node training systems sporting the GAUDI AI Training processor will seemingly be tested soon.