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76 million households tossed a view at The Witcher

There should be no surprise when we say we loved The Witcher series on Netflix and we’re not alone in that regard.

As part of its Q4 2019 earnings call, Netflix revealed that The Witcher is its “biggest season one TV series ever.” That statement is bold in the earnings call so Netflix is evidently proud of this achievement, as it should be.

“Through its first four weeks of release, 76m member households chose to watch this action-packed fantasy, starring Henry Cavill. As a testament to how our hit content can penetrate the global zeitgeist and influence popular culture, the show’s launch drove up sales of The Witcher books and games around the world, and spawned a viral musical hit,” said Netflix.

[su_box title=”What is a household view?” box_color=”#f37021″]Netflix says that it is now reporting on “households that chose to watch a given title” but what does that mean?

Previously Netflix reported a household watching 70 percent of a single episode or movie as having viewed a title. Strangely that metric is now just two minutes.

“Our new methodology is similar to the BBC iPlayer in their rankings based on “requests” for the title, “most popular” articles on the New York Times which include those who opened the articles, and YouTube view counts. This way, short and long titles are treated equally, leveling the playing field for all types of our content including interactive content, which has no fixed length,” explains Netflix[/su_box]

But something that proved more enticing than monster hunts and magic was Michael Bay.

The latest film from the director 6 Underground starring Ryan Reynolds was watched by 83 million member households in its first four weeks.

Strangely, despite it’s Oscar nominations, Netflix didn’t share figures for how many households streamed The Irishman. Perhaps it’s the fact that the movie is over three hours long and we – along with many others – are yet to finish watching it.

Looking to the future Netflix is investing in its “storytelling capabilities” as well as engagement. Translated that means we can expect more choose-your-own-adventure style series such as Black Mirror’s Bandersnatch.

Netflix will also continue to invest in local originals as these proved to be some the most popular content in 2019.

Now we just have to wait for season two of The Witcher. We hope that the show’s popularity means we get that sooner rather than later though with an expected release date of 2021, we’re not really expecting that.

As a bit of a bonus we’re including this incredible cover of Toss a Coin to your Witcher by Chris Chronos. Enjoy.

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